POP Post Monitoring in GRC

We have monitored the content in social media profiles since the beginning of Brandle, but as social media governance and compliance have matured, so have your needs for features! POP Post Monitoring is one of the three feature elements of POP Post Governance.

In POP Posts monitoring, Brandle brings in recent posts for your Inventory so you can apply Criteria and monitor for text to be present or NOT to be present. If you are responsible for monitoring compliance within a social profile AND posts, then this is a feature you need! The GRC module is required for accessing the POP Posts feature. At this time, the POP Posts feature supports Facebook, Twitter, and LinkedIn if all of your tokens and POP Oauths are enabled.  

Brandle designed POP Posts to:

1. See the last 7 days of posting activity (after a full monitoring refresh when all POP OAuths and User Tokens are enabled)
2. Flag Posts that fail a customer's Criteria
3. Show posting frequency (previously we collected information on the last post only)
4. Track the various tools used to post to a POP, where available (coming soon).

Until now, you could only set Criteria on the recency of the last post. Now, you can set a text-based Criteria to monitor the content of those posts. Setting Criteria for posts works similarly to setting Criteria for profiles with the exception that you choose "In Post Text" for where the system should look. 

Once Criteria are set and Brandle has run at least one monitoring cycle, you can review the POP Post table by selecting By POP Post from the GRC tab in your Entity Menu Bar.

The contents of the post will be displayed in the Post Text column. Any Criteria alert that has been activated will be in the Conditions Detected column in the POP Posts table. Additionally, when a Criteria fails for a POP Post, the condition is also raised against the POP and will be visible in the GRC By POP table. As with other Criteria, if a condition is detected, it will transition the POP from Approved to Pending for compliance status. Under some circumstances, you may decide that the use of the word or phrase, that set-off the Criteria is actually not problematic; in that case, you can just delete the post using the Action Menu (3-bar icon). If no other POP Posts are failing that Criteria, it will clear against the POP as well.

At this time, Brandle is bringing in the Description text and any translated image text for Facebook Posts. Criteria is applied to the Description text only. The images in Twitter posts are not currently available via the Twitter API.

As with other Criteria conditions, you can use Filter by Monitoring Status in the GRC by POP Posts table to see which Posts are failing a specific Criteria as well as doing the same in the GRC by POP table to see which POPs have posts failing a certain Criteria.

In the example below, I placed a GBAC Criteria on a number of POPs in the Hyatt demo account targeting the text "Global Biorisk Advisory Council". The Andaz West Hollywood hotel made a post and Brandle Criteria applied the Criteria alert to the POP in the Hyatt demo account for review.

Here's a summary of what you can do with a POP Post:

• Place a Tag on Post (which will remain until you remove the Tag, delete the post, or the post ages out of the system)
• Assign a Task to someone and link it to a specific Post (from the Action Menu)
• Attach a Note to a Post (which will remain until the post ages out of the system)
• View the Event Log associated with the Post
• Delete a Post, in case the use of the word in the Criteria is OK. (For example, a mortgage loan officer can not say "Free Loan" but they can say "Free puppy" on their social media channel.) This only deletes the post from the Brandle system; not from the platform.