POP Post Sources and POP Post Publisher

One of the challenges of global governance has been enforcing the use of only approved corporate social media publishing platforms. It can be so easy for managers to post natively or connect and use a non-authorized tool or website they prefer. That can be a significant risk in a corporate setting that needs to be monitored and risks mitigated. After all, social media is a key threat vector for bad actors to get behind the corporate firewall, and your governance and risk teams have invested significant time and effort to licensed and stand up the right publishing tools for your company to reduce these risks.

This is why we created POP Post Sources and POP Post Publishers. These features roll up under the umbrella we call POP Post Governance (joining POP Posts, which allows you to set GRC criteria on the content of POP Posts). This represents an advancement in your ability to govern how posts are made to social media POPs by your broader team members. As a note, these features currently support Facebook and Twitter; support for LinkedIn is in development.

For Twitter, all that is required to get this new Source information is enough POP tokens to perform the required API calls. Facebook and LinkedIn both require an access token for each POP to retrieve this information -- the token must be provided via a user with the appropriate permissions to that POP.

POP Post Sources Tab

For every POP Post retrieved from the API, a POP Post Source record is created. While POP Posts are only kept for 7 days (unless a Criteria Condition is raised or a Task is opened against it), POP Post Sources are kept for a much longer period of time for analysis and audit purposes. A POP Post Source record identifies which POP made the post, when the post was published and, if available, what application was used to publish the Post — i.e. the post's metadata. These records are displayed on the POP Post Sources tab. The tab currently shows the Post Sources for the last 90 days.

POP Post Publishers Tab

For every POP Post Source, a POP Post Publisher record is created if the platform reports the publisher (e.g. Twitter and Facebook) and a record for that POP Post Publisher is not already in the system. These are displayed on the POP Posts Publishers tab.

POP Post Sources and POP Post Publishers are linked to one another to make it easy to see: a) All Posts Sources (metadata) for the last 90 days; b) A summary of all Post Sources by POP; and c) Publishers used to produce these Posts.