What is Corporate Property - POP?

An entity's inventory is divided into two (2) sections: Corporate Property and Third-Party Property. Corporate property are those POPs (domains, websites and social media) which belong to the company. These POPs will remain in the corporate inventory even when the employee(s) who created and/or manage them leave the company. 

The Corporate Property section contains two POP categories:

1. Active properties
2. Parked properties

Even POPs which represent an employee may be considered to be corporate property if that is the agreement in place between employer and employee. Generally, however, corporate property are those POPs which represent the corporation, its brands, products, teams, divisions, campaigns, etc.

Third-party property are those POPs which belong to other entities (i.e. people or other businesses) which are relevant to the corporate brand presence.