Why did we Create the Brandle Presence Manager?

Let's face it, the web is a messy place. It takes just 5 minutes for an employee, partner, or bad-actor to create accounts using your brand and misleading your customers. The risk to your corporate reputation, data security, and profitability is significant. In fact, the past several year's of Deloitte's Global Risk Survey states that damage to brand reputation due to technology risks top the list of corporate risk concerns! Add your social workforce and brand advocates and your brand may be represented by thousands of digital properties dispersed across the web.

1. How do you manage and track all of these points of presence (POPs)?
2. How do you find POPs using your brand names that were created by others (whether well-intentioned or malicious)?
3. How do you track all of the company employees that use their personal social accounts for company benefit?
4. How do you protect your company’s reputation and IP?
5. How do you stay in regulatory compliance? Corporate compliance?

These questions have little to do with the content of a Twitter or Facebook feed! This is web presence management: the discipline of discovering and tracking the presence of your brands (and those that associate with your brands) in POP profile data (the URL, the identity name, the avatars and logos, and the descriptions).

If someone had predicted how social networking would change the world of business, an infrastructure or framework would have been created years ago. But no one did until the team at Brandle, Inc. The following video provides a quick and excellent overview of what Brandle is all about: Brandle overview video.

The Brandle Presence Manager makes it easy to:

• Maintain an accurate, active, up-to-date inventory system for corporate digital properties.
• Clarify and document corporate ownership and publicize/enforce corporate social-media policies.
• Receive alerts from Brandle’s POP Pulse to keep you informed of POP health and attacks or intrusions.
• Keep social profiles consistent with brand frameworks.
• Inventory and track brand relationships such as social employees, advocates, communities and channel partners.
• Facilitate collaboration between corporate stakeholders in any department.
• Monitor changes to your POP Inventory with Profile Change Detection.
• Create and enforce Compliance criteria and monitor POPs for required or missing language.
• Implement Brand Patrol to sweep the web regularly to mitigate brand, reputation, and intellectual property risk.
• Stay on top of your domain registrations and redirects with Domain Monitoring.