What is the difference between Profile Content and the Content Stream?

Profile Content (aka Presence Content) is the information (names, logos, descriptions, etc.) that is placed in the profile to identify and describe who or what a point-of-presence represents. The Content Stream (aka Timeline Content or just "content") are the posts, articles, media etc. which are published on point-of-presence for sharing with one's social network. The Facebook Wall is an example of a content stream.

Brandle tracks the profile content but does not track, listen to, or publish content in the timeline, stream, or board of the account. There are many SaaS tools that help you publish and listen to the content stream, but Brandle is the first SaaS to help you manage your POPs and social footprint.

You can View the Profile content that Brandle pulls into the system by selecting specific Views and  columns in the Inventory Table (such as Identity View (full). You can also see the Profile Content of a specific PO by clicking on the identifier (first column in a Table) which brings up a Profile Preview window. Just scroll down the window to see all the Profile data, plus Tags and Contact that you've added in Brandle.