What is Profile Change Detection and Freshness?

Profile Change Detection is a feature of Inventory Monitoring (specifically Freshness monitoring) in the Brand Presence Manager. It is available for points-of-presence on social media platforms to detect if any elements of the POP's profile has changed since the last monitoring run. To ensure you are receiving Profile Change Detection on a POP, you must have valid Access User Tokens (at the required level for your inventory size) or the POP OAuthed to the Brandle Presence Manager in the OAuth column of the Inventory tab.

The following profile elements may be monitored for change:

• Username or Handle
• Full Name
• Description (long and short)
• Avatar
• Referenced Websites

Note: Profile monitoring may not be available for all social media platforms. The service depends upon whether that platform (e.g. Twitter, Pinterest, etc.) provides a mechanism (e.g. an API) to retrieve that information and what profile elements it supports. As APIs are added or updated, Brandle will incorporate those changes into this service.